Kind Tag pendant

Tag, You’re it!

A little tag with a big mission.

Tiny message necklaces for kids and grown-ups. Wear yours for a while then pass it on to someone who needs the reminder.

Wear. Share. Repeat.

JOIN THE KINDNESS CHAIN
Get your first tag 
THREE TINY STEPS

Simple enough for a four-year-old, meaningful enough that they’ll remember it.

How a Kind Tag works

1

Wear
Pick a tag (Brave, Shine, Be You…) and wear it as your own little reminder for a while.

2

Share
When the time feels right, pass it on to someone who could use the message more than you do.

3

Repeat
Come back here to see where the tags have traveled, grab a new one, and keep the chain going. 

COLLECT THEM ALL

Every tag carries a word on the front and a little message on the back. Tap one to flip it over.

Meet the tags

BRAVE
You can do hard things.
GO FOR IT
Say yes to new adventures.
HIGH FIVE
Celebrate yourself. Celebrate others too!
SHINE
Your smile makes someones day.
BE KIND
A small act can make a big difference.
BE YOU
The best thing you can be is yourself.
JOY
Look for the little things.
CUSTOM
Get in touch for a custom tag!
THE KINDNESS CHAIN

Each tag is passed on, creating a Kindness Chain. Have a look at where they have ended up.

One tag. A journey you’d never expect.

  • 💚 BRAVE

    “My daughter wore her BRAVE tag on the first day of third grade. Two weeks later she gave it to a new student who was eating lunch alone. I don't think she realized it, but that tiny act meant everything."

    Emily (Mom), Madison, Connecticut

  • 💙 YOU MATTER

    "Our U14 soccer team passed the YOU MATTER tag around all season. Every week, one player chose who needed it most, whether it was for encouragement, teamwork, or simply showing kindness."

    Coach Jenna, Seattle, Washington

  • 💛 SHINE

    "I wore my SHINE tag to dance class for months. On recital day I gave it to a girl who was nervous to go on stage for the first time."

    Olivia, age 9

  • ❤️ KEEP GOING

    "My son carried his KEEP GOING tag while recovering from a broken arm. Once he was back on the baseball field, he handed it to a teammate who was having a rough week."

    Ryan (Dad), Denver, Colorado

Hi friends!

We’re Kimberly and Jay, a brother sister duo with six kids between us, and the ones behind Kind Tag Co.

Like every parent, we have watched our kids figure out friendships and their place in the world. And we kept landing on one simple wish: that they’d really see the people around them, and feel how good it is to make someone’s day a little brighter.

That’s the whole reason these tags exist. A Kind Tag quietly does two things at once. It nudges a kid to look up and out, past their own day, toward their friends, their class, their community, and this big world we all share. And it turns kindness into something they can actually do: wear a good word for a while, then hand it to someone who needs it.

It’s a small thing. A little tag on a chain. But we have learned that big-hearted kids usually start with small moments… and we think this is a really good one.

So here’s our hope: that these tags travel from pocket to pocket and person to person, leaving a trail of kindness behind them. If a few kids grow up a little more thoughtful, a little more generous, and a little more sure they can make the world better? Then this whole thing worked.

Thanks for being here. Now go tag someone.

Kimberly & JAY
START YOUR CHAIN

Pick your first tag

Each one arrives in a slider tin with a “Tag, You’re it!” card, ready to wear or give.

THE STARTER

Single Tag
$12 each

One tag on a bead chain, tucked in its own tin. Perfect first step into the chain.

Let's Go! 
MOST LOVED

Starter Trio
$30 for 3

Keep one, pass two. The easiest way to start a chain with friends.

Three is for me! 
FOR GROUPS

Classroom/Team Pack
$85 for 25

A whole group’s kindness project in a box… for teachers, camps, coaches and more!

Spread kindness!